OBSESSION IN THE DETAILS
The campaign lives in the precision. Repetition, scale, and placement are carefully calibrated so the world feels intentional rather than decorative.
From how the guards move through space to how color takes over entire environments, every detail works together to create a quiet sense of unease - as if the game has already started and you’ve unknowingly stepped into it.
CLIENT
Netflix
ROLES
Visual ideation development | Production
Understanding the media is as important as understanding the idea. With a brand like Netflix, recognizability is a given - but impact comes from how the work feels. By treating city placements with the same care as a social feed, the campaign focuses on atmosphere, repetition, and restraint, turning familiar spaces into part of the story rather than just surfaces for a logo.
